Isharya
Isharya is a jewelry brand creating a wide range of fashion jewelry for the modern Indian woman. With stores situated across the country, they create easy-to-wear, versatile trinkets, to durable traditional necklaces, earrings and bracelets modernised for new-age women. Each piece is a collectible — something you want to cherish and share with everyone.
When Isharya approached the studio to create a revamped version of their online store, we were determined to create a visual style that was streamlined with their brick-and-mortar retail stores. Keeping the consumer in mind, we designed the website ensuring that the screens adapted well to mobile.
Building a Digital Look & Feel of the Brand
We created a visual style for the website by expanding the elements of the Isharya mnemonic into various components. Using these amorphous shapes, we were able to create a simple and easy to adapt style to hold text and images wherever needed
Category Module
Gift Guide
Quick View Module
Menu Thumbnails
Home Page
The landing to the website was refreshed with a full screen video or image, immediately giving the user an invitation to scroll deeper.
Key functional modules highlighting products and collections feature with simple call to actions to allow for a seamless user experience.
Launch Homepage
Product Pages
Every product in the Isharya store is unique in its own way. Users have the freedom to customise, pair and select colours and sizes based on their needs. To ensure that this can be easily managed by the developers, customisation modules were designed that can easily be stacked as per the product’s requirement.
Product Listing Pages
These key pages were kept clean and functional, providing the user an easy view of all the products. The product modules were designed so that the user can view the name as well as the collection it was from, along with a tag to inform them if the product were new or a popular item.
Quick Add to Cart
The users also had the option to add products to their cart directly from the listing page. This was done with the help of an overlaying module, allowing the user to select sizes and colours, along with any personalisations they may choose.
Product Filters
Product filters are essential when browsing a website. Therefore we have allowed the user to have three different ways to filter products. They can view products based on its style, categorise products on numerous criteria, and sort products based on popularity or price.
Cart
We wanted to ensure that users could view all their personalisation selections easily through their cart to ensure that they receive the right products. We therefore created numerous states of the cart to display the necessary information and available offers to the users for an ideal consumer experience.
Checkout Flow
Gifting
Through our conversations with the client, we learnt that a majority of their sales happen during festive seasons. The client also provides customisable gift boxes for consumers for their products.
We therefore felt that it was appropriate to make the selection experience for their user be as enriching and confusion-free as possible. We therefore allowed the user to browse gifts through numerous filters, ensuring that they pick the right gifts for their loved ones.
Gifts by Budget
Gifts by Occassion
Gifts by Popularity
Gift Cards
E-vouchers are often the most sought after gifting options, and we created this flow that allowed users to personalise their gifts with not just an image, but also with a personalised note. We took the hassle out of the process and created this simple 3-step process to ensure a seamless gifting experience.
Imagery, Banner & Photography Guide
The client’s in-house creative team was provided with a detailed image and photography guideline, allowing them to shoot and select appropriate images for the appropriate sections on the website. They were also provided with a guide on how to make the website banners, as well as an understanding of the tone of voice set for the brand, ensuring that future designs followed a similar language.
