Wadhwani AI
The Wadhwani Institute for Artificial Intelligence is an independent, non-profit research institute and global hub, developing and deploying AI solutions to achieve social impact. They partner with government bodies and global nonprofits to ensure that their innovations will improve the lives of those who need them the most.
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As one of the world’s first institutes of our kind, their mission is to develop AI solutions to overcome challenges of societal importance in domains such as agriculture and health domains, such as pest management for cotton farms, maternal, newborn and child health, tuberculosis and COVID19.
This was a unique opportunity
We worked with the Wadhwani AI team to revamp their parent-brand identity and create impactful communication pieces, in both print & digital formats, for projects like the award-winning Newborn Anthropometry project, their Pest Management System, TraceTB and Cough Against Covid.
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It was a rare opportunity to design for stakeholders, ranging from internal & external partners, to cotton farmers, government officials and scientists. It was humbling to witness how good communication design has the power to improve an organisation's on-ground impact towards social good.
Wadhwani AI aims to create real world impact through AI, at scale. They implement AI technologies to find intelligent solutions to solve intractable problems through research and collaborations.
Using their research, the organisation aimed to connect to not just highly educated researchers and experts, but also ground-level volunteers, government organisations and workers across rural India.
A Visual Refresh
The Wadhwani Institute of Artificial Intelligence approached us to aid with creating a visual refresh of their existing identity. The aim of the project was to add vibrance to the brand, and make their presence more welcoming & inspiring to all stakeholders.
Old treatment
Updated treatment
While we selected Tablet Gothic to be our primary typeface, we realised that there was a need for an additional typeface that would be easily available by default in all the computers.
Therefore, to ensure consistency between files and decks made by the researchers at the organisation, we proposed Tahoma as the standard font for all documentation and presentations being made on standard Microsoft Office and Google Suite softwares
Website
The visual style for the website came about as a natural extension of the identity and brand purpose. The pages were revamped keeping in mind the wide range of users that may access them, from researchers and experts to government organisations and NGOs
Previous Homepage
Updated Homepage
About Us
Project Pages
Publications
Partner Pages
A Scalable Design System
We created templates for the pages of the website, allowing the client to adapt them according their ever updating content and research.
Project Overview
Project Impact
Project Resources
News
Project Updates
Blog Page
Tutorial Videos & Animations
Numerous projects developed at the Institute are aimed to be implemented in rural India, where literacy may be a major obstacle.
Therefore, a lot of the learning materials consisted of educational videos with simple diagrams and illustrations to aid in the process of educating the end user about the technology.
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These videos were translated and captioned in 8 Indian regional languages, ensuring that the information could be understood by farmers in some of the most rural parts of India.
AI Tech Explainer Video
Cotton App Explainer Video
Cotton App Monitoring Tutorial
Cotton App Image Capturing Tutorial
Cough Against Covid
Right at the start of the Pandemic, Wadhwani AI proposed a theory that they can use the power of Artificial Intelligence to identify the Covid-19 strain through an analysis of cough sounds.
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They approached us to create a brand identity for this research campaign, as they would have to test this with thousands of cough sounds.
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We created a visual identity and multiple digital communication assets, including explainer videos and animations, to assist them in this mammoth research venture
Cough Against Covid Explainer Video
